WHY ADVERTISE ON AN INTER-ISLAND COMMUNICATIONS LTD STATION?
Consider This…
Consumers spend 85% of their time with ear-oriented media, such as Radio, but spend only 15% of their time with such eye-oriented media such as newspapers and magazines! Consumers in Bermuda spend an average of 2-4 hours every day listening to Radio.
Honestly – What is the Best Promoted Station in Bermuda?
Hott 107.5 Of course. So if the other stations can’t promote themselves, then why subsidize their inadequacies? Radio in Bermuda was boring a few years ago suffering from dilapidated equipment, uninspired jocks and lack of creativity. IIC and Hott 1075 revolutionized the face of radio in Bermuda and others are still playing catch up.
It Always A Good Time to Advertise With Us . . .
Morning drive is great but we can also target niche audiences through our evening and specialty shows. Hott 1075 was the first station to maintain a high listener BASE across all day parts. Whether it’s Ms. Thang in the afternoon, one of our many specialty shows, or locking into Magic during the work day, IIC delivers dedicated audiences.
Demographics. .
IIC reaches all demographics, which is not easy in Bermuda. Since HOTT 107.5's target audience is 17-44, our competitors would like to say we are a young station, however tune into any morning show or specialty show and you will hear a cross section of callers from grandparents to the youth and everyone in between. Hott 1075 has a solid mix of black and white listener. Magic 102.7's adult contemporary format appeals broadly to 30-70 years olds and is the only radio station without a definitive racial profile and pulls equally from both communities.
We Keep It in the Family . . .
We cater to a diverse audience mix between Hott 107.5 FM and Magic 102.7 FM, and effectively transfer our audience across both stations, so they don’t spill out to compeitiors. Our dedicated listeners spend all day with us, but have a variety of radio expereinces. This maximizes the return on your advertising dollar. Contact us to learn how you can get huge discounts when you advertise on both stations.
Why Your Commercial Sounds As Good As the Hit Song That Will Be Played Next!
We only play certified hit music on IIC stations, and our quality control process ensure that your commercial sounds as good the hit song that will be played next. On IIC stations, we do not have announcer read adverts, that the jocks yawn through by the time they read the fifteenth spot in a row (most other jurisdictions outgrew announcer read adverts in the 1970s.) After going through a quality check, all commercials are loaded into our server in our state of the art studio as our broadcast equipment ensures your commercial sounds just as good as it did when you hear it in the production studio and as the Grammy quality song that is next in rotation.
Reach HOTT 107 5 listeners online @ www.hott1075.com
The relationship between Radio and the Internet presents a visual component to your audio campaign. Integrated media is the combination of Radio and Internet advertising. By combining Radio and Internet advertising you are able to extend your campaign reach, substantially increase your message frequency, maintain awareness between radio campaigns, maximize your advertising investments and reach the consumers at their PEAK moment of interest in your product.
On Line Audio & Video Adverts . . . Only From IIC
71% of radio listeners surveyed in an annual Arbitron/Edison Media Research study said they expect to find more information about the things they hear on-air on the radio station’s website. When listeners want to learn more about your commercial they just heard, chances are they’ll look to the HOTT 1075.com website for more information! Contact us to learn how we can place your audio and video adverts on line at rock bottom prices!$!
Our website has thousands of visits each month, and the average visitor spends over 60 minutes on our website.
Is Your Company Ready to BRAND BIG Events?
If your company is ready to step up to the Big League, and brand a special event to promote your product or service, IIC has an event for you. Whether it is one of our signature events such as Bermuda Idol, Teen Idol, or our Christmas Gospel Concert, a premium station giveaway, or one of our concert events featuring a super star act. Get maximum exposure for your corporate brand. IIC provides sponsors with our best discount deals and unmatched market presence, branding opportunities are scalable to match all budgets.
Does it cost a lot of money to advertise on HOTT 107 5 or Magic 102.7?
No matter what your marketing budget is we’ll work to make sure your campaign reaches the most listeners and delivers the best results for you. Whether you’re looking for promotions, on-air giveaways, the HOTT 107 5/Magic 102.7 vehicles present at your event, a DJ/Jock endorsement of your product/service, sponsorships at our SOLD OUT concert events, or even email marketing to our opt-in database… your success is our ultimate success!
Discounts for Community Organizations!
Registered Charities, Churches and schools should contact our Marketing & Sales Department for special rates. All civic and non-profit organizations can also get their message out via our Community Hott Line which gives you maximum all day promotion of your community event.
Best Bang for Your Buck$$
Contact our Marketing & Sales Department to find a promotion solution that works for your company.
For more information on advertising on an IIC station, please contact us.
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